In the initial phase, we analysed the existing offer in the field and invited various stakeholders (providers, tourist institutes, owners of cultural and natural heritage, relevant public institutions, other interested stakeholders) to participate in the project. An important part of the operation was to set up a standard for the participation in the project, where we also emphasised activities for senior citizens, environmental protection, nature conservation, the use of local products, local self-sufficiency, and awareness of the identity of this area. Most partners are already familiar with the area and consider it suitable for inclusion and networking.

With the help of external associates, we analysed existing integrated tourist products (ITPs) and developed new ones, by involving providers and interested stakeholders in the design of the marketing offer. We introduced the stakeholders to modern trends in the field of tourism, trained guides, presented good practice systems, and jointly identified the premium products used to build our visibility. For the promotion, we designed a sales website, prepared printed materials, and optimised the available digital information.

We have also invited a partner from Romania, who comes from a similar environment as Slovenske gorice, to participate in the project and exchange experiences and good practices.

On 25 February 2021, we received a decision from the Agency for Agricultural Markets and Rural Development (the ARSKTRP) on the approval of the operation which is co-financed by the European Agricultural Fund for Rural Development in the amount of up to EUR 99,698.70 and which will unfold in two phases, lasting from 1 July 2021 to 25 February 2024.